SMS Landing Pages, the first step towards enriched messaging

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From promotion to order confirmation, SMS has improved the way businesses communicate with their customers in many sectors.

With an opening rate of around 96% , SMS is the perfect tool to communicate with your customers and prospects with ease and reliability. But we must not forget that this fabulous means of communication has celebrated its 25th anniversary! ( Yes, the Esendex team still loves SMS! ) And for this reason, SMS is strongly competed by applications like Whatsapp and Messenger. It is therefore time to give our dear SMS a facelift and this is where enriched messages, such as SMS Landing pages, come into action.

Why do we need to evolve SMS?
The French are increasingly using their smartphones for activities that go beyond simple texting. They increasingly appreciate the many possibilities offered by smartphones, such as interactive and enriched experiences with the brands they follow and appreciate.

Indeed, according to the Mobile Commerce Observatory, 17 million French people made a purchase via their mobile during the first half of this year. The smartphone is therefore no longer a simple means of communication, it is increasingly used in everyday life for increasingly complex activities.

Many companies have prepared for this evolution with increasingly advanced applications with the possibility of paying via smartphone for example. Nevertheless, the effectiveness of SMS remains unbeatable. Enriched messaging with Landing pages then offers the possibility of bridging this gap between applications and SMS.

SMS landing pages are enriched SMS in which your customers will find a URL link that will take them to a dedicated web page personalized with your brand colors.

With no distractions, SMS landing pages are separate from your website panama whatsapp list while maintaining your branding, allowing the customer to take the action your business wants . No more forgotten orders in the cart!

SMS landing pages are a great way to have richer interactions because they are specifically designed for mobile phones. They avoid the problems of a website not adapted to a smartphone such as the size of the page and the font, as well as the inability to fill out a form, or even to make a purchase.

Many actions will be possible on the page such as making a payment, organizing an appointment, tracking a delivery, or even contacting customer service, etc.

Your customers will receive a personalized SMS followed by a link to a landing page, as in the example below:

SMS Landing Page image

SMS Landing Pages with their call-to-action button will also allow businesses to prepare for the progression towards RCS messaging . The Rich Communication Service (RCS) aims to create richer and more interactive conversations between a brand and its customers in the body of the message itself.

By sending richer messages, companies will be able to learn more about their customers' behavior and the elements of a message that interest them the most in order to better adapt their future communication.