Revenue Strategy Operations Leader

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You can only be considered to have truly entered the market if you have the above-mentioned understanding of the current business. The imperfection of any angle can cause blind spots in your understanding, problem analysis, and solution proposal. The two things we are most worried about when doing operations are: either there is no traffic or there is traffic that cannot be received. In fact, the problem of not being able to receive it is a conversion rate problem. This article will disassemble how to improve the conversion rate of products from the two perspectives of value and trust for your reference. I believe that everyone knows that the high or low conversion rate is the "lifeline" of operators.


No matter how many new users are attracted and how portugal whatsapp resource high the retention is, it ultimately depends on how much cash is realized. After all, only when cash is realized can there be money. Only with money can the company survive and the business can continue. So how should we improve the conversion rate of products? Here is a formula for you: Value + Trust = Conversion Rate No matter how many detailed methods, techniques, and artifacts there are to improve the conversion rate, the root of it is inseparable from the two things of value and trust. Value solves the problem of why you buy it, and trust solves the problem of why you buy it or not.


1. How to solve the value problem Let's talk about how to solve the value problem first. Describe the product as specifically as possible and make it clear: We have to explain the characteristics of the product clearly so that customers can understand it. For example, if you sell clothes, you have to tell people the size, weight, material, available colors, and special features of the design. Just like the clothes you sell, you not only have to tell people the size and material of the clothes, but also how the clothes are cut and suitable for what occasions they wear and whether they are comfortable.