IV. What are the benefits of Instagram Ads?

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IV. What are the benefits of Instagram Ads?
A. Audience reach
Instagram hosts 2 billion monthly active users, making it the fifth most visited website and the second most downloaded mobile app.

This means that 25.31% of the world’s population is now on IG. And you get to access a huge el salvador telegram base, with 87% of those users living outside of the United States. Per country, the leading users are India, followed by USA and Brazil. The user’s gender is almost tied, with a male-to-female ratio of 52.2% and 47.8% respectively.

B. Low Barrier For Entry
Instagram Ads is the easiest of all social media advertising platforms. If you have an organic post, a single click can help you boost this post and reach a wider audience. You don’t have to create a different account or manage a dashboard.

C. Versatility
Instagram is the most versatile social media platform too. It used to be just a photo-dominated platform, but today it runs videos, stories, lives, communities, hashtags, and many more. So if you’re a marketer or creator who wants to dry different creative format, Instagram is the perfect platform to start.

D. Access Facebook’s Targeting Technologies
Facebook has the most advanced targeting technology and algorithm. Being part of Meta, Instagram can leverage this technology to run ads more effectively. That will help marketers bring the most bang for their buck by making the ads more efficient.

Using Meta’s advertising dashboard, Instagram business owners can use Meta’s demographics and geographic data and Facebook’s own native audiences as well as run analysis on the result of these campaigns.