Formula: (# of spam complaints / # of emails delivered) x 100 7. List growth rate What is it? The rate at which your email list acquired new subscribers. Why does it matter? List growth rate should, at the very least, offset the users on your list who unsubscribe, are removed manually, are suppressed from your emails due to disengagement, or whose emails bounce instead of landing in inboxes. Ideally, it should surpass the percentage of users who are removed or suppressed. Formula: (# of new subscribers
of removed or suppressed subscribers) / list size) x 100 This the number of lebanon number screening subscribers over a daily, weekly, quarterly, or yearly period depending on the perspective you need. 8. Forwarding rate/email sharing rate What is it?The percentage of users who forwarded your email or shared it on social media. Why does it matter? These metrics give you insight into the extent to which your recipients advocate for and recommend your brand, as well as which emails lend themselves to being shared with others. You might also track the number of times a user prints your emails.
formula can be used with
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