How to improve Customer Engagement in the insurance sector?

[nurmohammadkhan]

Among the many revolutions that digital transformation has brought to the insurance sector , one seems to us to be the decisive one: the reversal of the role of the customer.

We live in the era of Customer Experience , we hear it repeated often; and this means that companies can no longer start from their own processes, making sure that customers adapt to them... it's just the opposite : today we start from the Customer Journey, which must be traced, analyzed and interpreted, and on this basis we go to redesign our processes, making them increasingly effective and tailored to individuals.

Here, in a nutshell, is the reversal! What is needed today is a new “closeness” and belarus whatsapp resource empathy between company and customer . A closeness that comes from digital . And that brings benefits on both fronts, in a perfect win-win perspective .

Put another way: we need to focus everything on Customer Engagement , to build a path that results in loyalty and – even more – trust and advocacy . This is the way to win the challenges of the present and the future.

This is true for all production sectors, but it is particularly urgent for the insurance sector which, more than others, has been overwhelmed by internal change processes and liberalization. Now we want to focus more deeply on the topic of Customer Engagement in the insurance sector .

We will do this through three key words: data , personalization , interactivity . Three words that outline a very precise trajectory.

And finally, to conclude the article, we will see an exemplary case, which concerns Customer Communication in the insurance sector, in which this trajectory is concretely designed.