Leading from the top is important when implementing any organizational program. Leaders should openly discuss the importance of employee advocacy and its benefits for the company and employees. Encourage executives and leaders to be active on LinkedIn, share content, and engage with employees. And make sure that executive LinkedIn profiles have been optimized.
5. Reward participation
One way to encourage employees to get involved is to recognize and reward those who actively participate in advocacy. This could be done using internal newsletters, social media shout-outs, or awards.
You could add an element of gamification by offering incentives such as bonuses, gift cards, or time off, or even contests or challenges.
6. Use LinkedIn as your employee advocacy platform
Using LinkedIn for employee advocacy can significantly enhance a company’s brand presence and engagement, and enables companies to track the effectiveness of their employee advocacy initiatives.