This channel has come into its own over the past two years and has email marketing lists australia S been used by people across the globe to communicate with friends, family and brands.
WhatsApp is one of the most popular instant messaging apps and used by many businesses to engage and market to prospects. It offers marketers the opportunity to connect directly with customers without the noise of social media or search engines. Brands such as KLM and Santander are already using it effectively to enable queries or updates. This is a channel to look into if you’re not already using it.
Omnichannel Marketing
Digital marketing works best when it’s integrated across channels, working with traditional marketing, not in competition with it.
As
the customer journey continues to evolve and more touchpoints are introduced, businesses must use an omnichannel approach in their marketing.
The goal is to create an integrated experience so if a customer uses an event coupon or clicks on a social media post, they will have a relevant and easy online journey through your omnichannel ecommerce campaign.