What should this content strategy be like?

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In other words, HR needs to be constantly looking for people. It is no longer enough to do so only when there is a departure or an increase in staff. You have to get on the radar of that potential candidate to speed up the recruitment process.

Marketing must establish a budget and a permanent, non-one-off meeting point with HR to work on a process idea with a clear strategic basis.

This involves investing in specific Employer Branding content kuwait phone number owner and having significant consistency across channels to achieve results.



The first thing is that it should be experiential and highly humanized content from people who are already living an experience in the company. Identify them, give them a voice and do it in an empathetic and open way. As with the customer strategy, having a good value proposition for the employee who is visualized in this video or reel is important.

An adapted storytelling, talking about careers, feelings of social value and networking is really key today to be attractive and get people to want to leave you their CV.