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Companies require a range of key digital skills to compete and succeed online. So marketing leaders need to understand how their team's current skills compare with industry standards and competitors. Our Digital Skills Evaluation & Benchmarking tool will help you assess and benchmark the digital skill levels of your team to develop an action plan to bridge skills gaps. Contact us today to evaluate your marketing team. If you're a regular user of ChatGPT, Claude, or another AI language m db center uk odel, you'll know how great they are at finding information—just like search engines.

But did you know that for some queries, Google now uses generative AI in over 20% of its search results through a feature called AI Overviews? In this article, we'll unpack what AI Overviews are, explore where Google is heading with them, and show you how to leverage this technology to boost your website's visibility or advance your career as a digital marketer.

What are AI Overviews?
Aligning AI Overviews with Search Intent
The impact of AI Overviews on SEO and for users
How to optimize your content for AI Overviews
Looking ahead: The potential and future developments of AI Overviews




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What are AI Overviews?
AI Overviews are Google's generative artificial intelligence summaries that appear prominently on search results—often before organic listings and sometimes even above ads. Unlike Featured Snippets, which extract concise information from a single web page to answer a specific query, AI Overviews synthesize information from multiple sources to provide a more comprehensive summary. This approach offers users a broader understanding of their search topic without the need to click through multiple links.