In recent years, marketing strategies have evolved substantially, online marketing is the main culprit, but there are also certain techniques that have given a new and renewed vision to the way of reaching our target.
Among these concepts, Storytelling stands out in a major way , a term linked to the ability to tell stories in a way that connects directly and really with the audience.
Developing a marketing strategy based on corporate storytelling requires telling stories, which must inform, transmit emotions, change behaviors and unite people with the brand.
Storytelling's main objective is to vietnam whatsapp number connect with people. It is a very inspiring medium to transmit messages, emotions, feelings... eliminating other types of obstacles that other marketing techniques include.
Stories give us valuable flexibility to modify and dramatize whatever we want. Each story gives visibility to the brand and creates prominence for both the narrator and the recipient . It is also a way of inviting the reader to become part of the story they are reading.
With storytelling, it is possible to strategically “play” with dialogue and interaction with third parties, so that models of commitment and loyalty can be built with very positive results.
Telling stories? It sounds easy, but it's not . Even if you have a good idea that you think can be a powerful "hook" to connect with your audience, it's not always possible to develop it while maintaining the initial appeal.
There is a lot of talk and writing about storytelling. From the many successful cases of storytelling, we can highlight some 7 techniques that underpin an optimal and effective storytelling strategy . Take note and start writing stories!
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1. Tell a personal story
As with any strategy, there is a fundamental starting point for building in a solid and professional manner what you want to convey.
In this case, to develop a good narrative thread it is necessary to tell a personal story. A personal story directly involves the audience, creating a bond of connection that is favorable for listening and affinity.
Developing a personal story related to a product or service increases the chances that the public will identify with the message (product) offered.
Showing weaknesses, desires, needs are qualities that make a story have the necessary characteristics to encourage the audience's attention, as well as their involvement in it.
There are many stories, but with your personal brand there will only be one. Make the most of it!