However, let’s say you want to increase brand awareness and outrank a usa numbers list specific competitor. You see holiday attention as a way to attract shoppers’ interest and land them on your e-commerce site. In that case, you can maximize impressions and outrank the selected competitor’s domain using the “Target Outrank Share” automated bidding strategy .
Product Suggestions
If you resell other brands, here’s a tip you may not know about. You can use the Product Suggestions report to identify popular products that you don’t currently have in stock .
These are opportunities to further increase holiday demand and possibly even outcompete your competition. To do this, you need to conduct this research at least a month or two before the holidays. This gives you enough time to address the logistics after you have a plan in place.