Know how to run paid campaigns on social media.
Good spelling.
Planning campaigns in Google Adwords.
On Page and Off Page SEO Skills .
Knowing where to find trends.
Know how to make email marketing campaigns .
To really know what a Social Media Manager is, it is necessary to know what their specific functions are, so we list them below:
Audience segmentation: the Social Media Manager profile must identify crypto email list and define which audience will be targeted with messages on social media and which of them are most likely to do so.
Budget management and control: This person is required to control and supervise the budget throughout the implementation of the strategy. Ensuring that it is complied with is extremely important.
Proposal for improvements: it is not just about leaving a strategy up in the air, but about suggesting to the client what adjustments can be made and why.
Creating a strategy within the brand guidelines: it is essential that this professional adheres to the guidelines established by the client or brand owner when carrying out the strategy.
Commitment to campaigns: this profile's responsibilities include getting involved in the campaigns, promotions and launches of the brand in question. All of this with the support of the Community Manager.
Defining a social media calendar: As we said at the beginning, it is necessary to have certain resources to manage social media accounts. An editorial calendar is super important for the strategy to be fulfilled, since it will define important dates, posts that cannot be missed and blog posts. For this, the Social Media Manager must rely on the Content Manager to establish the tone and language of the texts, types of content, keywords, images, etc.
That's not all…
Monitoring KPIs: Together with the entire team, the Social Media Manager must be clear about the established indicators and ensure that they are followed until they are met.
Web positioning: this is done in collaboration with the company's SEO professional , but it is also essential that the Social Media Manager gets involved in the organic positioning of the brand in question.
Developing a contingency plan: The Social Media Manager must be responsible for preparing a plan to follow in case an online reputation crisis occurs. Remember that these types of circumstances besiege the image of any brand and that it is essential to tackle them in time before they cause bigger problems. However, not all online crises are the same and this professional must carry out a response plan for each specific situation: upset customers, trolls, a product that came with defects, a spelling mistake, a bad comment from a brand personality in a mass media outlet, among others. But when the crisis comes, it is the Community Manager who will execute this aforementioned plan, but the Social Media Manager will lead the situation by making the usual decisions.
Although it is also important for the Community Manager to analyze the results obtained, it is the Social Media Manager who studies the data in detail to detect the positive and negative aspects and take the lead in future enhanced actions.
Juan Carlos Mejía, entrepreneur and digital marketing specialist, gives all his advice and helps us improve our online strategies in the following video:
Conclusion
The perfect Social Media Manager does not exist , but having the skills we have mentioned here are essential for him to fulfill his purpose as a Community Manager leader.
The training that this professional may have is one of the keys to their success, but it is recommended that they have started as a Community Manager and perhaps become a Content Manager so that they understand each role within the team.