These tags are also part of the meta tags, however, search engines have stopped taking them into account.
Like the rest of the tags, they are located in the <HEAD> of the page, so the code is completely invisible to the user.
Meta keywords are a series of tags that include keywords to indicate to the search engine what the content or theme of the website is .
Another of their characteristics is that they are not visible to users, although they are useful for browser crawlers.
Evolution of meta keywords
Meta keywords emerged around 1995.
At first, these were very relevant elements for SEO positioning , since they offered important information to know the words for which a website wanted to position itself and what the topic was.
This type of tag was widely used by search engines such as AltaVista or Infoseek.
However, with the arrival of new search engines such as Google or Fast, the value of this type of meta tags began to be questioned.
t during that time search engines only judged pages by their content and not philippines number list by the so-called On Page factors, meta keywords began to be used as an element that had to be filled with a large number of keywords, even if they were irrelevant .
Due to the abuse of this type of tag, Google decided to stop taking this element into account in SEO positioning.
Myths about the meta keyword
Despite the evolution that the meta keyword has experienced, where it went from being an important piece within SEO positioning to an irrelevant element, the truth is that there are still some doubts about its usefulness.
In fact, it is still a matter of debate whether these meta tags are really useless or whether, on the contrary, they can serve to improve some aspects of the web.
Below we will list some of the most widespread myths about the uses of these tags, which have been completely disproven by search engines.
Importance of meta keywords
Without a doubt, this is one of the topics that generates the most controversy when talking about this type of labels.
Despite the rumours that exist, and the fact that they are still used in some sites, the truth is that, currently, meta keywords have no use whatsoever.
These labels often became a rather confusing cloud of terms.
Therefore, with the evolution of the Google algorithm, these types of meta tags were no longer taken into account.
Former Google anti-spam director Matt Cutts has made a video explaining the importance the search engine places on these types of tags and debunking the myth that they are still relevant.