And the dofollow, nofollow, UGC and sponsored attributes help Googlebot understand how it should measure the impact of each link coming to the website. In other words, whether a particular domain is strong and of quality or not.
With this in mind, it is clear that the quality of the links and the source websites are very important aspects when doing SEO for a website.
We will return to this aspect a little later.
What is anchor text?
The anchor text is the text that we use to link different pages or content.
Why is anchor text important?
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On the other hand, Google analyzes the anchor texts and compares them with the content of the target website.
The importance of anchor text for the SEO of a website if the backlink is dofollow taiwan phone code is very great.
The words that make up the anchor text can be positioned with the website within the Google system.
That is why it is vital to be able to analyze the backlinks connected to our website and know how to detect anchor text that has nothing to do with us.
Let's see it with an example.
You may have a blog about Social Media and someone sends you a “dofollow” backlink with the anchor text on the word “viagra”.
It is clear that with just one backlink nothing will happen to you, but if you start to have them in quantity, that is, according to the volume of backlinks of this type, Google can start to position your website with the mentioned word and if it discovers that this word does not mark the theme of your blog, it can penalize you.
This is one of the typical negative SEO practices .
What are toxic backlinks?
Before starting with the most interesting part of the article, let's look at the last part of backlink theory, which is related to toxic backlinks.
A moment ago, we talked about quality backlinks and when talking about toxic backlinks it is convenient to mention this aspect.
Toxic backlinks are all those links that Google can interpret as not positive or suspicious.
These can be links from pages in another language, links in the footer (this can mean thousands of links from the same website), etc.