experience and desire to share useful ideas prevailed, and the head of The Walt Disney took up the pen.
Page from the book The Ability to Foresee
You should definitely read this book if at least one of these questions is relevant to you:
Willingness to take risks and make creative decisions, which, by the way, are not always popular among colleagues.
There is a need to learn how to build a culture of brand trust.
Want to maintain a sense of unquenchable curiosity and infect others with your ideas?
Accept change as something that promotes development, stop denying the obvious and change with the times.
Conduct business based marketing with stockholder database on principles of high morality and honesty, even when it is not easy.
As the author himself states, these are only general principles that will be discussed in the book. But the greatest value of the book is that it contains many specific examples and unvarnished facts from the history of the great company.
"I'm often asked what part of my job keeps me up at night the most. I'll be honest: I don't stress about work that much. I don't know if it's my brain chemistry... or if it's the result of years of self-improvement. It's probably a combination of both.
I try to treat bad news as a problem that can be solved. That is, for me, it is something that I can control…"
Robert Iger valued those he worked with. For him, the staff was not something impersonal, it was an opportunity to create great things. In Robert's opinion, it is necessary to "value ability more than experience, and to appoint people to positions that will require more experience and knowledge than they currently possess."
Robert Iger and Mickey Mouse
"We must talk only about the future, not about the past," Robert Iger
This book is a reflection on a career path, written in an easy and simple language. And although you will not find here specific instructions or rules, the experience of the head of The Walt Disney Company, his approach to solving management problems, non-trivial ideas - all this will certainly leave an indelible mark in the memory of everyone who reads the book. Good luck and inspiration to you!
Author of the article
Sergey Kasyanov
Sergey Kasyanov
Co-founder of the company "Sales Generator"
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