Let's consider how to correctly create a content plan for yourself or for a client. First, you need to understand who the target audience of the company or blogger is, know its needs, as well as the product offered to it.
Step 1: Defining the Goal
First, you need to determine what the plan is being made for, what the purpose of this event is. This could be increasing sales, gradually warming up the audience before launching your product, increasing traffic to the site, etc. If we are talking about commercial content, then the final goal will always be sales and profit. That is, the content of the site or blog works for the final result, which must be achieved sooner or later.
Understanding the goal will allow you to write posts more thoughtfully and choose topics for them. Such a content plan does not allow for random or passing publications.
Step 2: Defining the target audience
Target audience analysis benefits of reaching overseas chinese consumers in europe is the primary task of a company that is engaged in commercial activities. Without an idea of who the product is being created for and who can be interested in it, it is impossible to run a successful business.
The analysis also includes determining audience preferences in terms of content that will generate interest and increase reach.
Often, the audience of a company or influencer is quite heterogeneous, which leads to the need to develop content for its different segments.
Target audience for the content plan
Source: shutterstock.com
Step 3: Identify Competitors
Knowing your competitors and the specifics of their activities allows you to intelligently differentiate yourself and offer users something new. It is worth studying the content of sites with large coverage and an active audience and taking advantage of the successful techniques used by specialists working on them.
Step 4: Choose a publishing platform
This point is related to the composition of the target audience and its sources of information. Knowing who the potential buyer of the product is, you can easily choose the platform on which these people are more active. Young people prefer social networks like Instagram and YouTube, pensioners like Odnoklassniki and Yandex.Zen, representatives of certain professions prefer some specialized forums, etc.
Having chosen a platform, you should study the content of competitors on it and the reaction of users to these publications. In addition, you can see on which platforms direct competitors present themselves and analyze how justified this is. For example, not all companies maintain social networks. It would seem that in the modern world there is no way without it. However, it is quite possible that the target audience of the enterprise simply does not use social networks, which means there is no point in spending resources on creating and filling accounts in them.
Download a free selection of