There is no need to collect a base for years

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Many people think that they will start sending out newsletters when their company has been operating for a certain period of time and has collected a sufficient customer base. s. In fact, you can start collecting email addresses even at the stage of preparing to launch a business or project (through a website, for example, if there is already a plan to launch the project; if there is no website, you can make a placeholder and collect addresses on it). Then, when the project is launched, you can return the subscriber base to the website by sending them letters, for example, about the fact that the project has been launched (the store has opened), etc. If your project is at the opening stage, but has not yet been launched, then on the website (placeholder) you can updated 2024 mobile phone number data make a form for collecting addresses, for example, in the format “follow the idea”, “suggest an improvement”, “pre-order”, “become a team member”, etc. It is imperative to send out newsletters about the stages of work on the project, about improvements and, of course, about the fact that the project has been launched. If you have a website ready, but the opening of the company and the start of product sales will begin in a certain time, then you can launch a widget on the website “Opening soon! Register now and get a discount on your first purchase" or "Download a free trial version first", etc. At this stage, you are already starting to collect addresses, without waiting for the company to open (the project to be launched). You are already collecting your audience now, giving it the right to be the first and receive bonuses for this or take part in the development of the project. The main rule here is this: having collected a certain base at this stage - do not forget about it! Be sure to send all registered welcome letters with further instructions. If you do not do this, you will receive mistrust and a negative reaction towards you and lose your clients.



When your business is launched or the company is open, you can collect email addresses through registration on the website . But, an important point - registration is usually perceived as a barrier and if it is really so necessary, then it is necessary to explain to the user what exactly it is needed for. Registration should be simple and step-by-step with a minimum number of fields. But if you can do without registration, then it is better not to use it, but to collect addresses through the application form, for example.

The next form for collecting email addresses is "Order Form" . This form is mandatory for those who sell something through the website or provide services. After a person fills out the form and clicks the "Place an order", "Buy" button, etc., they should definitely receive a reply email as soon as possible. This could be a thank you email for the order with an explanation of the terms of payment and delivery, or a letter stating that the order has been accepted. You can also send a letter with a discount on the next purchase or a letter to get feedback on the product or service. There are many options, but the most important thing is that the person receives some kind of response after placing the order. Other options for collecting email addresses, similar to the "place an order" form: "express application", "cost calculation" (send by email), "cost calculation calculator" with an "order" button, in the product card you can make a "buy" button, if the product is out of stock, you can make a "track the price" or "notify when the product is in stock" button, for those who are passionate about a certain brand, make a "follow the brand" button, and so on.

"Subscription form" is more suitable for content projects, such as blogs or educational resources, but there may also be other information portals, such as news or the same online store, where you can ask to subscribe to receive information about new products or promotions.

Advice: don’t force a person to subscribe with the word “subscribe” — it’s a bad and repulsive word. It’s better to write “I want to receive useful information” on the subscription button — it sounds much nicer and is perceived better psychologically. And it would be good if you indicated how many people are already reading you, for example, “we are already read by 50,000 subscribers”. There can also be many options for subscription forms, it all depends on the imagination of your marketer. You can offer specific content to the reader (a book, a training course, etc.), you can offer a discount or a gift for subscribing, you can offer to subscribe directly in context (“liked the article — get fresh articles by e-mail”), you can subscribe a person to a stable weekly/daily subscription (if there is one), etc. The subscription form should attract attention and motivate to subscribe. It is better to leave several lead magnets on the site - registration on the site, registration in the catalog, subscription to the blog, etc., but do not overload the site with a large number of forms.