No two products are alike, and no two customers are alike. Show respect and a little care. If your product is fragile, the packaging should be strong. If you specialize in frozen food, think about packaging that can be heated. When using any hot liquids, opt for glass packaging. Plastic containers in this case can be unsafe for health.
Finance
Sometimes your real financial capabilities may be at odds with some ideal image in your head. When Matt Mackey, founder of the Caliwater brand, which produces cactus water, started his business, he wanted Tetra Pak packaging. However, the issue of its cost arose. Tetra Pak set a minimum order limit of 205 thousand. It was beyond the means of a new manufacturer. Then the development of packaging design took a course on thermoplastic - this is how Matt's problem was solved until his business grew enough to turn to Tetra Pak.
Perception
There should be no contradiction between a specific product and the development of its packaging design. For example, food packaging can be appetizing in its appearance alone. When Michelle Addams founded her brand of French macarons Michelle's Macarons, they decided to make a "window" through which people could see what was inside the package and what they were buying. The development of packaging design should always be focused on emphasizing malaysia mobile number list the quality of the product and the fact that manufacturers care about their customers.
Price Match
This is a branch of perception. According to Mark Aselstine, CMO of Uncorked Ventures, a California-based premium wine retailer, packaging design must consider the material used to match the retail price of the product. His company sold wine gift baskets priced between $125 and $175. According to Mark, traditional wicker baskets would not have matched the image and price of the gift baskets. So they settled on sturdy wood boxes with a printed logo, which cost significantly more than alternatives but still matched the premium segment.
Convenience
Another important factor in packaging design is how easy your product is to use. Lisa Hennessy, owner of personalized dog food brand Your Pet Chef, initially delivered food in reusable containers that could be washed and returned for future deliveries. It was a very eco-friendly solution, but not very convenient for customers. This led her company to replace the containers with quart-sized Ziploc bags, which are recyclable and easy to dispose of.
The right approach
So, how do you approach the packaging design process correctly?
Step 1: Consult a professional. A creative design agency will give you answers to all your important questions, including insights into the most cost-effective and popular packaging materials in the product niche you are targeting.
Step 2: Trust the professionals. Developing a packaging design in the hands of experienced designers is the key to the right approach to business. They will help you create packaging, taking into account your vision o
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