However, we can tell you about one of the marketing methodologies that is impacting the sector due to the great results it offers , especially in B2B environments. This methodology is Account Based Marketing, a type of marketing focused on promoting services and products to a specific segment of the audience.
Find out what this methodology is all about, and get the most out of it with the help of this guide!
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What is Account Based Marketing?
You have surely heard of philippine phone number search Inbound Marketing , a methodology that focuses its efforts on establishing contact with users in the first phases of the purchase, accompanying them throughout the process until the purchase is effective and, also, until obtaining customer loyalty.
Well, Account Based Marketing is similar! Account Based Marketing, an acronym for ABM, goes one step further. The tactics used in this marketing methodology are the result of the evolution of Inbound Marketing , tactics that use very precise strategies to attract customers.
Typically, marketing campaigns in general focus on attracting a large number of leads to convert them into customers, ABM works the other way around. It consists of capturing attention and carrying out specific strategies or campaigns aimed at those you want to become customers .
In other words, it is a strategy that directs marketing resources to a specific target customer and requires alignment between sales and marketing teams to convey a unique, personalized message at both levels. The motivation? More revenue in less time.
Rather than launching broad-based campaigns to generate leads, marketing teams pursuing an ABM strategy work closely with sales to identify key target customers and then tailor personalized campaigns and messages .