In short, the market will continue to structure and grow larger, but there will always be a chance for smaller companies that want to specialize in some particular niche.DS: I think content marketing has always been a part of SEO and will remain so. And there are several reasons for this. Firstly, it is not applicable for all companies due to budget (it is, after all, an expensive thing).
Secondly, it is not applicable for some companies due to their specifics - for example, korea consumer email list a pizzeria probably should not create a new article every week about how to make pizza. Well, the example of Dodo Pizza comes to mind - you probably know Fyodor Ovchinnikov from Syktyvkar? - for whom content marketing is the main tool for online promotion... DS: Do you mean the blog "Power of Mind" ? Yes, I know them.
Yes, I'm talking about this blog. What is this blog essentially? Yes, there are no pizza recipes. The guys write about how they run their chain pizzeria business. But considering that they are developing a franchise network, it's impossible to say that this decision is wrong. DS: Well, if we talk about the franchise business, then yes, content marketing will play a key role here.
What do you think about content marketing?
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