10 Inbound Marketing Tips for Logistics Companies

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Inbound Marketing for logistics companies has special characteristics that you should not overlook. According to experts at Supply Chain Brain , the biggest challenges for this field are: managing unpredictable demand, improving efficiency and achieving a high level of customer service. Below, we give you 10 Inbound Marketing tips for this type of company.

1. Educate your customers
Inbound Marketing Tips

It's not about giving catechisms, just about providing the necessary information to how can our overseas chinese in uk data help your business? your clients about all the company's processes. Any format is fine, as long as it is useful, digestible and aimed at generating greater attraction.

2. Don't sell, solve problems


One of the biggest problems that many companies have (not just logistics) is resorting to traditional sales methods. In the Inbound approach, it is about offering information and/or solutions to real problems that a potential customer may have. For example:

Shipping Guides
Frequently asked questions and answers
Illustrative videos
Infographics
3. Establish long-term relationships (contracts are long)


A company of this nature needs to generate contracts lasting months or years. In this sense, the ideal is to generate customer loyalty to turn them into brand promoters. To achieve this, it is necessary to strengthen customer-company relationships at all stages of the marketing funnel.

4. Improve customer service through personalized attention


It is very important that customer service is human to human, not impersonal and cold. It would be contradictory to offer solutions to problems and then not attend to the specific requests of a potential client.

5. Nurture, follow up and get more leads


Any action that involves obtaining contact information from users is known as a “lead.” It is necessary to follow up on each comment and request at any stage of the Buyer's journey.

6. Use the ideal amount of content


A content strategy requires finding the right balance between quantity and quality of content. Remember that constant blog posting can increase SEO presence and authority. On the other hand, it can also increase interaction on social networks. Always take into account the campaign objectives and the type of audience.

7. Your audience doesn't have to be huge


Inbound marketing for logistics companies doesn't have to be for a broad audience. Of course, this depends on the company's objectives: Are they everyday services or very specialized? These are questions you should take into account. And don't be discouraged if you don't have a massive audience; instead, focus on how to engage them.

8. E-Mailing: get new prospects where you least expect it


Promotions, offers, special prices, quotes, etc. Sending emails about services, costs, instructions for use or payment methods is a complementary activity to the content strategy. Going back to what was said in point 5: without leads there are no clients.

9. Don't be afraid to experiment


Many companies have doubts about how a content strategy works, whether they should implement it and how to do it. There is always a “start-up” period in this type of campaigns in which both the content producer and the consumer have to adapt to each other. The former to better understand the needs of the latter to assess whether they need this information or services.

10. Inbound Marketing is not just for products


Much less Inbound Marketing: it is not a different way of selling products, but rather a general approach to advertising that seeks to generate attraction.

Finally, it should be noted that not all logistics companies have the same needs or operate in the same way. In this sense, their strategies should not be identical either.