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What is a newsletter?
A newsletter is a type of digital and periodic publication that is distributed via email and usually contains the most relevant news about a company. It can be daily, weekly, monthly, quarterly... and focuses on sending subscribers content of interest, for example: offers and promotions, free valuable content, news about products and services...
These subscribers have shown taiwan email list interest in the brand or company and have agreed to receive all content, which is why it is considered one of the best tools to keep the client or potential client up to date with all the news, since they have previously agreed to receive that information.
Objectives of having a newsletter
The main objective of having a newsletter is to build customer loyalty and increase conversion . Its low cost means that you can impact potential customers more often. In addition, the public that receives a newsletter has previously given its consent, so it is interested in receiving said content, which means that your efforts are directed at a segmented target audience that is interested in your products or services.
Another objective to highlight is that the newsletter increases traffic to the website , thus improving the positioning of your site and stimulating sales, mainly because it is a perfect channel for companies to send users discounts, special promotions, news, etc.