Mobile advertising campaign trends in 2018
Here are some mobile marketing trends of 2018 that can help you get the best ROI .
Big Data. It's not just a massive collection of information. It's about gathering filipina whatsapp insights that you can start using to create more meaningful interactions with your target audience. Big Data will help you change your mobile marketing strategy (videos, social media campaigns, mobile coupons, mobile display advertising) to better meet the tastes and needs of your target audience.
Search engines won't just be showing pages. Google already shows videos in search results. But it's also experimenting with video ads. Other platforms like Facebook and Twitter are already taking advantage of this type of advertising in the form of auto-playing videos. Assuming users are receptive to the idea, don't be surprised to see apps have a place in the SERPs chart as well.
Augmented Reality. New trends such as augmented reality and the Internet of Things ( IoT ) are expected to drive demand. The convergence between these technologies is expected to provide a more interactive user experience.
Social media is an essential part of everyday life for most people around the world. And this is where brands have found the key to targeting their consumers. Brands don't just study their behaviour. They see consumers more closely than ever before. Today and in the future, users need to be given something more specific and concrete.
7 examples of mobile advertising campaigns
Mobile marketing
1.- Budweiser and its responsible driving campaign during the Super Bowl
Budweiser
Among the best mobile advertising campaigns is this example. On the one hand, it includes the participation of actress Helen Mirren to forcefully call on drivers to protect their lives. And, hopefully, start a conversation through the hashtag #GiveADamn, which activates a brand emoji on Twitter.
StandWithBud.com, meanwhile, encourages a mobile-first approach for people watching the Super Bowl at a bar or with friends to include their location and find the most convenient transportation options, including taxis and car services.
2.- Tinder and Manchester City
Tinder Manchester
In April, news broke that dating app Tinder had signed a multi-year sponsorship deal with Manchester City. Partnering with both the men’s and women’s leagues, Tinder planned to develop various ways to interact with fans. Including games, AR experiences, and stadium events.
Tinder and football’s partnership is a good example of mobile marketing. The global love of the game pairs well with Tinder’s wide availability, in over 200 countries and 40 languages. And the pairing is well-targeted to young adults who are mobile-savvy and share “ a love for the game and its teams .” A very clever idea on Tinder’s part.
3.- Regal Theaters: Avengers Augmented Reality Activation
Avengers
The Regal Theatre Chain, in collaboration with the first issue of the print publication Moviebill , developed an augmented reality app. Incredibly effective on mobile devices. Another example of mobile advertising campaigns worth highlighting.
Users could activate an Avengers-themed augmented reality experience within the pages of the magazine using the Regal Theatre phone app. One million copies of the magazine were distributed to Regal Theatres in April. The chain has more than 7,300 screens in 564 theaters across the United States. And about 9 million moviegoers nationwide have the Regal Theatre phone app installed.