Utilizing product data managed by PIM

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Analyzing the current situation, defining the attributes and structure of PIM, and managing product data in PIM alone will not generate any benefits. Once product data can be managed in PIM, it is necessary to link the product data to multiple channels such as EC systems and Web systems (CMS) and utilize it. PIM has connectors for linking with major EC systems and Web systems (CMS), so these linkages can be built nurse database relatively easily. Even when linking with systems that do not have connectors, product data can be output in general formats such as CSV and XML, so it can be imported into most systems. Also, when the need for global support arises, it can be linked with a translation system for translation, and the translated data can be centrally managed in PIM.

As onlineization spreads across all industries, in order to quickly respond to changing customer touchpoints, product data needs to be managed in an organized manner and easily accessible by salespeople, marketers, and various systems. By introducing PIM, the data required for sales can be easily retrieved at any time, allowing appropriate measures to be taken in response to changes in the times, such as responding to new channels and disseminating information in a timely manner.

summary
This time, we introduced the issues and considerations for introducing PIM from the perspective of managing product data. Managing product data may seem easy at first glance, as it is as simple as putting product data into a container called a PIM, but when you actually try it, you will encounter various issues and it will not go as expected. At Exa, we have worked with a wide variety of customers to analyze the characteristics of product data, import it into PIM, and build a system for managing it. If you are worried about managing and utilizing product data, please feel free to contact us.