Img-2: 20+ Onsite Factors that Affect Consumer Behaviour, marketing and business growth
There are a number of factors that actually draw an impact on consumer behaviour.
You should understand that one or more of these factors directly affect the way the consumers are going to interact with your product or service.
“Focusing on customers makes a customer more resilient”– Jeff Bezos
If you really want to sell your products to your customers and italy whatsapp number if you are aiming towards increasing your sales then it is a must for you to understand the factors that influence consumer behaviour. Unless and until you know what encourages the people to buy your products or services you can’t simply convert them into your potential customers.
Here we have mentioned the essential factors that influence consumer behavior:
Perception
Motivation
Role & Status
Age
Personality
Experience
Culture
Social Class
Lifestyle
Economic Factors
Trends
1. Perception
Everyone has their own way of perceiving a situation or a problem. Perceptions and points of view vary based on age, culture, gender, childhood, and so on. Creating a positive, relevant, and attractive perception is one of the core goals of brand building, and marketing.
A customer may want to purchase a product but would not go ahead with this decision if they fail to perceive the product in terms of their needs or requirements.
You have to understand that perception is one of the major factors that can influence your customer’s behavior. Whether it’s you or I or anybody else, we prefer to buy those products only which are helpful in our point of view. No matter how good is that product, if it fails to manipulate our perception towards it then we are never going to invest in that product.
Besides creating a good product you will also have to focus on targeting the perception of your potential customers because that is what can increase your sales, as well as help in strengthening the trust between you, are your customers.
It is quite essential to understand the way consumers think while interacting with your products or services and the decisions they make thereafter.
If you are clear about your customer’s behavior then more than half of your job is done. You can draw your strategies accordingly to influence your users depending on their thought processes.