Eco-friendly packaging is just a marketing tool. It works for a very small segment. But as for the practical effect, it is unlikely to be so noticeable that it can make the planet better. For changes to really happen, it is necessary to completely ban packaging that does not decompose. But until this is impossible, production will stop. I do not see any breakthrough ideas here that can make packaging truly eco-friendly. Look, in Soviet times there was such packaging - you came to the store, they cut off a piece of butter for you and wrapped it in paper. Then you threw this paper away, it decomposed naturally. The most eco-friendly and the cheapest packaging.
- Now this will be the most expensive packaging.
Well, yes, it's retro now. Farm product, ecologically clean. The theme of healthy eating, without GMOs and so on, is being pedaled.
- When creating a packaging design, the price of the product is always of great taiwan phone number lookup importance. Manufacturers focus on different price consumer segments - low, medium, high. Is there a greater division?
It depends on the products. If we are talking about nutrition, then there is much less segmentation here. A rational, calm person came for bread, bought a regular loaf and went back. Someone will choose Borodinsky bread according to old recipes - which, of course, will be told to him by the beautiful packaging. You can single out an audience that is fond of natural products, healthy eating - this is also a trend now. It is fashionable. But where is it fashionable? If you go 100 km from Moscow, it will be interesting to a tiny percentage. This is a segment of a megalopolis, where there is a layer of people who are in
Gestalt laws of grouping
UX design actively uses the laws of Gestalt psychology for practical purposes. Gestalt is a holistic image that our perception strives for to simplify the process of information processing, and Gestalt psychology describes the patterns of this process. They are also called principles.
For example, UX design based on Gestalt laws will group elements that have common characteristics so that they are visually distinct from the rest of the interface. An online store website may have a special block for premium products. If the interface ignores this and other basic rules from psychology, the user will have a hard time finding the right product in the chaos. This can create a negative experience for the user.
UX designers most often resort to the following gestalt laws :
The principle of proximity. In order for objects to be perceived as a group, they need to be placed next to each other. For different, unrelated goods and services, it is advisable to highlight separate pages of the site or try to visually separate them (for example, services for individuals and legal entities).
The principle of similarity. We perceive elements that have the same characteristics (color, size, shape, etc.) as part of a whole. This, for example, is the reason for the requirement for uniform design of product cards.
The principle of symmetry. Symmetrical elements create the impression of orderliness, show the relationship of different objects. This is especially evident in the "Comparison" tab, when products are related to each other by the same parameters.
The principle of coherence. In order for elements to look like a single whole, they need to be visually connected to each other. For example, on an online store website, products are grouped by brand, size, season, etc.
The principle of continuation . Elements located in one line seem to be a single group. In accordance with this principle, it is advisable to design resources or their individual parts if they are expected to be constantly replenished and updated (for example, feeds, news, blogger platforms, a page with reviews, etc.).
It is not necessary to adhere to all the above laws at once when developing a UX design for a website, but they make life much easier for designers and make user interaction with the interface more convenient. Conversion of selling websites can be higher thanks to user-friendly design.
Psychology in design is one of the tools that helps to create a positive user experience, based on different levels of human thinking, including intuitive.
Did you like the article? Stay