The streetwear brand proved the power of community-generated content by launching casting events to attract ambassadors who wanted to promote the brand on their social media channels. The format was a huge success, with a steady stream of signups throughout the year. To reinvent themselves and give their concept a new lease on life, Project X Paris teamed indonesia mailing list up with Trace Urban to host a massive musical casting, right on Black Friday.
project x paris casting campaign
Project x Paris casting campaign
The genius idea was of course to take advantage of all this traffic generated by the casting to highlight its Black Friday offers. To understand everything about this ambitious device, go read the whole article .
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