Even small businesses can enjoy all the benefits of data-driven marketing. Sure, they don’t have information, but the information they already have can be useful for creating malaysia phone number example marketing strategies that are actually relevant to their users.
How to Follow the Data-Driven Approach for E-Commerce
This is the case of e-commerce that can use their customers' information to:
propose related products when placing a given item in the cart to push sales,
create advertisements on third-party platforms (e.g. Facebook, Google, Instagram, TikTok, etc.) dedicated to users who have not completed a purchase,
send personalized communications based on purchases made.
An example on this last point could be related to all those online stores that sell normal consumer goods, such as coffee capsules. Based on the purchase history, and the quantity of product purchased, the company could send a communication (via email or WhatsApp) to the customer to remind them of the imminent purchase.