Have you ever stopped to think that, at the moment you are reading this article, someone wants to buy the product or service you offer?
Social selling fills exactly this need, using social media to leverage your brand.
Did you know that a study by Aberdeen Research Group showed that sales reps who use social media in their processes are 79% more likely to reach their target than those who don't use this tool? The same study also showed that sales teams that use social selling techniques exceed their quota by 31%.
A great ally in a company's sales efforts, social selling is a taiwan email list concept that emerged in the 21st century and can be a great asset. To help you implement this concept in your company's day-to-day operations, we have listed some tips below. Check it out:
1. Integrate your social media presence into your company strategy
It is not enough to just be present on social media. You need to work on your presence in these places to get better results. Therefore, it is ideal for your company to use tools available on social media that will make conversations with customers more meaningful and personal. This considerably increases the positive perception of the company and makes consumers feel valued.
These resources can be applied to social networks such as Facebook, LinkedIn, Twitter and Instagram. Before creating an account on them, however, check which ones your potential customers usually use and try to clearly identify your target audience. There is no point, for example, being present on a social network for young people if your target audience is people over 50.
2. Understand social selling as a necessity, not a feature
The American company Aberdeen Group conducted a study that analyzed the results of those who use social selling, and the results were impressive. More than 70% of sales representatives who used this strategy as part of the process outperformed their peers, achieving goals 23% more often. Therefore, training teams, preparing executives and changing the mindset of everyone in the company to incorporate the concept of social selling is essential to achieve expressive and positive results. This 2013 survey shows that a large portion of sales executives had not received social selling training.
3. Apply social selling concepts to the sales stages
The sales process has a series of steps, ranging from building awareness to closing the sale and making recommendations, right? Social selling can be your ally in all these moments, you just need to know how to use it correctly.
In the recognition phase, for example, how about using social media profiles to find users who fit the profile of your customers or influencers in the segment? You can even promote content in a paid way, expanding the reach of content marketing.
In the next step, you will have already generated hits for your website and, with the information collected on the social network, you will be able to build a more detailed profile of the potential customer, including their personal information, tastes and preferences.
After closing the deal, social selling can still be a great ally. Do you know why? It continues to support the sales strategy when sellers continue to like and share posts with their customers. This also generates initiatives such as recommendations and cross-selling.
4. Research your competition and how they work on social media
You want your company to be a leader in its segment, right? Then understand how similar companies manage their image and deal with customers on social media. Monitoring your competitors also allows you to know how to deal with potential customers who are also evaluating your competitor's product or service.