And what does it mean to put myself on the radar? Being well positioned on Google with a B2B SEO that is very adapted to the client's searches (yes, they must be investigated beforehand). 50% of industrial searches start there.
Likewise, our TOFU and BOFU content circulates around the right people at the right time. For this, social networks, and specifically Linkedin, Google and Facebook, are important.
Inbound Marketing and ABM to directly reach someone who how to get australia whatsapp number has already given us a signal about the problem they are experiencing.
Typically, in industrial markets, target accounts are large and have many decision-makers. Tools such as ABM (Account Based Marketing) allow us to personalize our digital relationship for each valuable account and directly with the influencers.
Finally, offline marketing is key when considering how to get new industrial clients. Trade fairs, magazines, catalogues, but always with the mentality of attracting by being useful and not "waiting for them to come or read me."
Technology can help us a lot with Marketing automation
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