1.- Investment is limited
When someone decides to create an e-commerce, the investment required is much higher than vietnam girls whatsapp number when using dropshipping. However, with this model, the investment is only focused on the creation of the store itself, the approach to the strategy and the actions to be taken to meet the objectives.
What the e-commerce owner saves, in this case, is inventory, warehouse and shipping costs. Your only goal is to implement the best strategies to sell. That is why email marketing is proposed for a dropshipping store.
2.- The stock never ends
One of the problems that many stores face is that when a product becomes popular, the stock is at risk and the customer is often left without their favorite product. However, when the stock is controlled by the dropshipper, it is unlimited, since it is the supplier itself.
In addition, the opposite situation, when stock needs to be cleared for a certain season, often leads companies to lower prices and lose money. And dropshipping is exactly the opposite.
The model allows you to determine which items might be on sale and which might not. That will be up to you.
3.- You have more chances to climb
Imagine that you have an online backpack store that you created yourself. Would you be able to determine the scalability of that business? Would you be able to respond to an order of 100 backpacks and ensure that those 100 customers had them at home within 48 to 72 hours?
Dropshipping will help you achieve this, as it allows your online store to grow at any pace. So it doesn't matter if a customer orders 100 units or 50, you'll make sure they arrive.
Benefits of email marketing for a dropshipping store
Benefits of email marketing for a dropshipping store
There are many ways to promote your online store. But when it comes to having a personal conversation with your customers, email is the star channel.
For e-commerce sites, it has been recorded that only a third of the traffic they receive is made up of repeat visitors. And now this is only possible when you do something to attract them back after a purchase .
Dropshipping companies do not operate any differently. On the contrary. Email marketing for a dropshipping store becomes extremely important to acquire and retain customers .
1.- More opportunities for segmentation and personalization
If there's one good thing about email marketing for a dropshipping store, it's that it allows you to target specific customer segments.
In fact, when someone starts their dropshipping business, they usually start small and with fewer products. And this forces you to be very specific about your target audience and the content you're going to deliver to them.
Email marketing for a dropshopping store is ideal for recovering abandoned carts . But also for providing offers on specific products that have been visited a lot on the website. Or even for cross-selling with personalized recommendations as in the Amazon example.
Not only will this attract your customers, but it will also retain them and double your chances of generating new sales.