Analyzing your consumer's behavior is vital, as predicting what they will do will allow you to increase the effectiveness of your actions.
There are monitoring tools that can help you with this, and they are also free. For vietnam telegram example, Google Analytics, which is the most widely used so far.
The digital marketing mix, also known as the 4 Cs, is an adaptation of the classic 4 Ps concept for the digital environment.
These 4 C's of the digital marketing mix are:
Customer
Cost
Community
Communication
Now, we'll tell you a little about each one.
9. Client
It is crucial to take into account the needs and desires of your customers and focus your digital marketing campaigns on providing them with high value. Here are some related aspects that you can consider:
Respond to your customers' requirements and minimize the cost of the solution you offer them.
Unify your goals of generating income and offering value to your clients/consumers.
Proactively provide them with solutions.
Speed up your response time and increase efficiency in your product delivery.
Always show appreciation to your loyal customers. One way to do this is to feature them on your social media pages.
Listen to their opinions. Feedback, both positive and negative, is useful for improving your business.
Apply the standard formula for how to create value: benefits – cost = customer value.
Strengthen your customer service.
To give more to your customers, you have two premises:
Increase and improve quantity and quality while reducing cost.
Keep in mind that customer value is what will determine your place in the market.
10. Cost
As a business, the cost of your product is the amount you invest in the product you deliver to customers.
Changing perspective, the price of your product is the cost your customers pay to buy from you.
Cost is a determining factor for your product to penetrate the market. There is no standard formula, but it depends largely on what customers are willing to pay for what you offer.
It also depends on the type of market you are targeting. If your target audience is AB, your product or service should carry premium costs. If the market is CD, the costs should be lower.
As a quick reference, here are three common types of consumers:
Status conscious: These consumers want first-class products or services and are willing to pay for the cost of the items. They look at these products or services and their costs as a way to define and maintain their status.
Convenience-conscious : These consumers will pay the cost of the product or services if they find it convenient. They are willing to pay extra as long as their purchase means convenience or advantage.
Budget conscious: These consumers buy products or services that fit within their budget. They want more value for their money and always look for lower cost products or services.
11. Convenience
Today, people find it very convenient to shop from the comfort of their home or office. As a result, you will notice that virtually every business has an online presence.
With this, they capture the growing number of people who opt for this acquisition route.
Using the 4 C's marketing mix, convenience means making life easy for your customers; providing them with everything they need to purchase from your business.
To achieve this, it is important to:
Simplify the process your customers have to go through to do business with you.
Make your customers feel good about buying from your business.
Reward your customers for purchasing from you and for their loyalty.
Find new ways to connect with your customers, as well as distribute or deliver your products or services.
If your customers find it convenient to shop at your business, you will prevent them from looking for solutions elsewhere.