The Challenge: Booking Meetings
For Intuit, like many companies, booking meetings was a significant hurdle. Despite having a robust sales strategy and a team of skilled sellers, getting prospects to commit to meetings required more than just traditional outreach methods. Emails and cold calls often went unanswered, and the competition for attention in prospects’ inboxes was fierce. The need for a more engaging and personalized approach was clear.
The Solution: OneMob Microsites to Humanize the Sales Motion
To tackle this challenge, Intuit turned to OneMob, a platform known for its ability to create engaging and personalized digital experiences. OneMob’s microsites offered a unique solution to humanize the sales process. Here’s how Intuit utilized these microsites to transform their meeting booking strategy:
Personalized Video Messages
Each OneMob microsite allowed Intuit’s sellers to whatsapp australia include personalized video messages. These videos helped sellers introduce themselves, explain the value proposition, and build a personal connection with prospects. This approach made the outreach feel more genuine and less like a generic sales pitch.
Customized Content
The microsites were tailored to the specific needs and interests of each prospect. Intuit’s sellers could include relevant case studies, product demos, and other resources that addressed the unique pain points of the target audience. This customization showed prospects that Intuit understood their challenges and had the right solutions.
Interactive Features
OneMob microsites included interactive elements such as meeting scheduling widgets, feedback forms, and call-to-action buttons. These features made it easy for prospects to take the next step, whether it was booking a meeting, requesting more information, or downloading a whitepaper.
Analytics and Insights
OneMob provided Intuit with valuable analytics and insights into how prospects interacted with the microsites. Sellers could see which content pieces were most engaging, how much time prospects spent on the site, and when they were most likely to respond. This data allowed sellers to follow up more effectively and tailor their approach based on the prospect’s behavior.