6 Things Millennials Expect From Advertisers in 2021
Posted by Petra Šestak Oct 11 7 Minutes read
Advertising has come a long way from the days of saudi arabia business email list Don Draper and his (m)ad men, a time when television — not content — was king, and when the daily paper was still revered and acknowledged as the prime source of all news.
Today’s most-engaged media consumers need to be swayed by more than flashy TV commercials, catchy slogans, and jingles.
Millennials are looking for substance, sustainability, and rely heavily on social media for recommendations. Let’s take a look at 6 facts and stats you need to keep in mind when advertising your product to this generation, who pack quite a fair amount of purchasing power.
Some Millennial Facts to Consider
In order to advertise effectively to anyone, you need to understand the audience you are marketing to. As far as millennials are concerned, here are some facts:
People born between 1981 and 1996 are considered millennials – which means that even people in their very early forties and late thirties fall into this category.
Millennials are also the largest living generation, since 2019 when they overtook baby boomers.
Millennials also claim that they are more likely to shop online than before, a fact we have the recent pandemic to thank for.
They are ready to pay higher prices for luxuries or premium items or premium experiences. Their disposable income is most often spent on tech and fashion.
They are very passionate about social responsibility, and are perfectly ready to drop a brand that has been their favorite for years if they perceive it to be promoting inequality, or are not ready to become sustainable.
However, they are also incredibly loyal, and usually have a brand they repeatedly shop from in every category of product.
Having said all that, let’s now explore the best ways to ingratiate yourself with your millennial audience, and ensure that the advertisements you are delivering are what they are actually looking for.