How Giveaways Improve Your Social Media Strategy

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In this post you will find valuable information that will help you boost your brand by applying the technique of Social Media giveaways  .

Although many brands are currently adopting this strategy, it is undeniable that the results after holding a raffle favor a company's profits.


Reasons to Create Giveaways on Social Media
According to the  7th Annual Mobile Marketing Study , conducted by IAB Spain in netherlands email list 2015, 85% of people between 18 and 55 years old connect to the Internet through their smartphone. In the coming years, this figure will exceed 90%, something that was unthinkable a long time ago.

This growth is linked to the presence on Social Media , as these devices allow total accessibility and eliminate any type of barriers, since it is not necessary to connect from the PC as in the past.

We name you 4 reasons to create giveaways on Social Media:

Social media giveaways allow you to have a solid presence in the place where your audience lives.
They are very good for word of mouth communication , since more users will want to participate, which is a good way for the promotion to go viral and new people to learn about the company.
It gives you the opportunity to build trust, a point that undoubtedly shortens the path to getting quality clients .
It is an excellent mechanism to increase sales effectively and without much effort. You just need to structure your objectives well.
That is why, as a company, we must improve our Social Media strategy in order to insert ourselves into the conversation with our potential clients. These social platforms are the means to keep in touch with the public.

Facebook is the social network of choice for running giveaways. In this video you can learn some details to help you start structuring your contest.



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Objectives of Social Media Giveaways
Nowadays, it is very common to create contests , games, promotions and raffles on social media. It is a way to keep the public happy and thus encourage them by holding a raffle among your followers .

The idea of ​​creating giveaways on social networks is to humanize the brand and make all parties feel much more important.

They are also very good for word of mouth communication , since more users will want to participate, which is a good way for the promotion to go viral and for new people to learn about the company.

If you want to run a giveaway on Social Media , but you are still not sure what you want to achieve, it is important that you review some of the objectives that every company should set before implementing it:

Convert new customers and build loyalty.  Without a doubt, social media giveaways are an excellent way to expose your brand to the public. With this, you will not only be able to build customer loyalty, but you will also have the opportunity to expose yourself to new consumers.