Database Marketing Example Tactics

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Above, RealReal is using an advocacy retention campaign to a) earn new customers and b) incentivize repeat purchase. We cover a number of retention marketing strategies here.


5. Increase retargeting campaign potential with cell phone database outreach campaigns (ft. sephora)
Regular outreach campaigns are crucial to re-engage your customer base and gather the data needed for triggered retention campaigns.

Below is a great database marketing example from Sephora. In this case, they are targeting members of their loyalty program, "Sephora Insiders" who haven't made a recent purchase.

The offer is clear and powerful - "Don't forget your $15 off of $ 75". Once engaged with, Sephora is able to enrich the customer profile with the items purchased, and make use of the next database marketing example tactic: replenishment campaigns.


6. Combine product and customer data to time replenishment campaigns (ft. Tula)
Customer database platforms give you the ability to record which customers bought which products.

This information is incredibly useful for consumables. Below is an excellent example of how to use database marketing to fuel replenishment campaigns.