Product marketing: definition, keys and examples

[Irfanabdulla1111]

Product marketing is the marketing process by which a product is brought to market, including its launch and positioning, which must be unified with the brand's objectives and be understandable to buyer personas through the sales funnel.

The marketing and communication actions carried out for a product are different from those of a service.

So pay attention to what follows and sell your product as it should be!

What is product marketing?
Product marketing is a process of researching, promoting and selling a product to a particular market.

This process is responsible for ensuring that the right people gain knowledge about the product in question and are clear about the procedure for its use.

Product marketing involves listening to consumer needs throughout the product life cycle.

Knowing their consumption habits , their interests, behaviors and even their daily lives is essential: What is the product without the potential people who could buy it?

Competitive research and analysis

Solve your professional marketing questions

Download this ebook! →
ADS illustration
How to do product marketing? Key steps
To better understand this concept, there are some important aspects that can be applied once the target audience is known:

Product research
A product is not manufactured from nothing, nor is it marketed from nothing.

Months or even a year before the product is launched, marketers should be present during the development process of the product or at least be aware of what this process is like; in this way, it is ensured that the messages conveyed are based on the truth.

Product History
Since when has it been made?

What problems does it solve?

What needs are satisfied and to whom are they satisfied?

Why does this product seek to solve problems?

All of this must be very clear before the promotion.

Product launch plan
This process and those responsible for it must be put in writing.

Part of this plan is content, a key point for communicating not only the benefits of the product but also for educating the market.

A good content plan should include, among others:

1.- Social networks.

2.- Website.

3.- Webinars.

4.- Blog.

5.- Newsletter.

Kick-off meeting
To celebrate at the moment the product is launched, like when a rocket is launche dubai filipino whatsapp group d into space, the entire team must be gathered together and give their impressions about it.

Community participation
After a product launch, it is important to gather feedback about the product, such as influencers talking about what is being offered.

Coordination with sales
Before, during and after the product launch, sales and marketing teams need to be in constant communication. A Smarketing technique would be great here.

How is product marketing different from service marketing?
If you want to create a marketing plan for a product company, you must first be clear about the differences between marketing and services.

While creating a marketing plan for a service company is very sim