Here we will go through creating

[robiulhasan]

Now that we've established what to do, it is helpful to explore how to actually implement an eCommrce pricing strategy.



detailed customer segments and personalized customer experiences that focus on presenting the right product mix and pricing to those segments.



Throughout, we'll be using Barilliance to cell phone list enable our pricing strategy.



Barilliance is built for eCommerce stores to identify profitable customer segments quickly and enable personalized outreach and custom experiences for them.



However, this framework will be helpful even if you aren't yet a customer! Regardless of what software you use, you will need a way to gather and act on the data.

Step 1: Creating Customer Segments
The first step is to create your customer segments (the high type and low type customers)



To do so, ask yourself: what characteristics do your high type customers have that make them distinct from your low type customers?



As an eCommerce manager, it is likely that you have a good intuition on what typifies a high type customer.



It is also helpful to ask the inverse. What unique characteristics do your low type customers have?



Use that knowledge to formulate your first customer segments hypothesis.



Example Customer Segmentation Hypothesis:



High type customers are interested in X brand.

Hight type customers cart value is more than Y.