Lovebrands: Why dopamine gets more than likes

[Irfanabdulla1111]

Let's not kid ourselves, lovebrands have not gotten to where they are because of their pretty face; building a brand takes years, investment and, above all, a significant effort to make it known.

The market is full of brands, packaging and labelling that support them, merchandising and advertising promotions that enhance them and bring them closer to the consumer.

But not all brands “hit home” with consumers and become somehow immune to the magic words “best price” “offer”, with price taking a backseat when making decisions.

That is why Love Brand Marketing has become an art, the art of seducing with passion.

Find out who mentions your brand

With Brand Monitoring you can control what is said about you

Enter your domain
Try it now! →
ADS illustration
Brands and trademarks
We can define a brand as the combination of attributes, conveyed through a name or a symbol, that influences the thinking of a given audience and creates value.

This definition is valid if we go back chronologically, that is, we travel to the beginning of time, when products were just that, products that were barely distinguishable from one another, but when they crossed local markets, the first Trademarks began to emerge .

The SPQR brand, whose initials stand for S enātus P opulusque R ōmānus (The Senate and the Roman People) was well known in the times of the Roman Empire, however, today it not only exists on Wikipedia but is also indexed on Google as a restaurant brand and surely most people don't even know its meaning.


Lovebrands - SPQR Brand
There are brands that have become so famous that the product ends up taking dubai mobile number list free their name.

We could say that they are brands that have taken over the product, we have the case of Kleenex: "Do you have a Kleenex?" we say when we mean a cellulose handkerchief.

A few years ago, when referring to a portable music player, we would say “I take the Walkman.”

Another case is that of mascara, we say “I bought a black mascara.”

We use the word mascara because the House of Rimmel company , founded by French businessman Eugène Rimmel in England, launched mascara, among other makeup products.

There are also other types of brands that have a “mythical story” behind them, a story that is part of the essence of the brand.

Although it may be a cliché for many, I have no choice but to mention