The sense of urgency could be abou

[robiulhasan]

Beyond incentive, use this last cart abandonment email to induce a sense of urgency and fear of missing out on the items, to prompt the customer to act quickly and convert.


– Time limit on saving the items for the customer.

– Time limit on incentive offered.

– Scarcity of abandoned items (i.e. limited invent cell phone lists for sale ory, low in stock).

Take a look at Eyebuydirect’s cart abandonment email. It offers a personalized incentive- 15% off of the order. It creates a sense of urgency and fear of missing out by putting a time limit on that discount, and by using phrases such as “what are you waiting for?”.



See the example of Surfstitch, which follows this guideline to change up their three cart abandonment emails and target almost all types of customers and abandonment reasons: