A consumer is a person who finds
Posted: Mon Dec 23, 2024 4:51 am
Better brand visibility among the target audience to attract the attention of potential customers and differentiate yourself from the competition.
Business objectives : increase sales , increase the number of subscriptions, followers, achieve greater engagement with the audience…
A privileged relationship with industry players : both with the athlete and the club, as well as with partners and other sponsors of the club.
Associate your image with a brand that shares your values : these could be values of social integration or promotion of the traditions of a region/city, for example.
Characteristics of sports marketing
To achieve these objectives, the different specific characteristics of sports marketing must be taken into account.
Below we show you which are the most important ones.
What is the difference between a hobbyist and a consumer?
First of all, one concept you need to be very clear about is the difference between a fan and a consumer.
If you don't understand this, you can already give up on the game.
an economic and functional benefit in your product or service.
The purchasing decision is based on these two criteria in most cases.
Once purchased, if the product meets the consumer's expectations, it is very likely that the consumer will have a positive image of the brand and will buy the product or service again.
This is where loyalty is generated between the consumer and the brand.
However, the decisions of fans of a team or followers of a particular athlete are based on a completely different criterion: emotions .
Some fans of teams have been there since they were born, like their parents and dubai state name list grandparents before them.
They have not chosen to follow this team in question by their own decision.
It's something that's hard to understand if you don't feel the colors of your club in your blood.
Building a fan base, not a customer base, is the big difference between sports marketing and “traditional” marketing.
Some characteristics of the fan :
The fan identifies with the team or athlete he or she follows . This notion of identification is very strong and the person is influenced by the behaviour of the team and of the individual players in that team, on and off the field, in particular through the social networks of the team and/or the players.
Business objectives : increase sales , increase the number of subscriptions, followers, achieve greater engagement with the audience…
A privileged relationship with industry players : both with the athlete and the club, as well as with partners and other sponsors of the club.
Associate your image with a brand that shares your values : these could be values of social integration or promotion of the traditions of a region/city, for example.
Characteristics of sports marketing
To achieve these objectives, the different specific characteristics of sports marketing must be taken into account.
Below we show you which are the most important ones.
What is the difference between a hobbyist and a consumer?
First of all, one concept you need to be very clear about is the difference between a fan and a consumer.
If you don't understand this, you can already give up on the game.
an economic and functional benefit in your product or service.
The purchasing decision is based on these two criteria in most cases.
Once purchased, if the product meets the consumer's expectations, it is very likely that the consumer will have a positive image of the brand and will buy the product or service again.
This is where loyalty is generated between the consumer and the brand.
However, the decisions of fans of a team or followers of a particular athlete are based on a completely different criterion: emotions .
Some fans of teams have been there since they were born, like their parents and dubai state name list grandparents before them.
They have not chosen to follow this team in question by their own decision.
It's something that's hard to understand if you don't feel the colors of your club in your blood.
Building a fan base, not a customer base, is the big difference between sports marketing and “traditional” marketing.
Some characteristics of the fan :
The fan identifies with the team or athlete he or she follows . This notion of identification is very strong and the person is influenced by the behaviour of the team and of the individual players in that team, on and off the field, in particular through the social networks of the team and/or the players.