Screenshot of Journeys tab in Segmentation tool
In the retention report we are looking at the segments four years after the purchase date. For each segment we are looking at a banded monthly view of how long customers have been in their current segment. It is clear that the numbers drop off rapidly after 12 months – most people are moving between segments every year.
In this blog we have discussed cyprus mobile numbers the advantages and disadvantages of different ways of thinking about time when producing Segmentation reports. The use of an elapsed time approach has specific advantages in spotting patterns amongst customer journeys that cannot be seen when using a fixed time approach. This insight is valuable in understanding more about our customer journeys and in planning future marketing strategies to newly acquired customers.
Practices of aggregating customer data are continuing to provide benefits across marketing and data analysis. The ability to quickly summarise transactional data for an individual is a very powerful tool for those looking to simplify their data analysis, and one that can be applied to various communication opportunities.
In the first of this two part series, we’ll be looking through some common examples of how analysts and marketers can aggregate their customer data more efficiently than ever before with ‘on-the-fly aggregations’.