Website Personalization
Posted: Mon Dec 23, 2024 5:08 am
Since customers began to understand their immense power in business transactions, they began to demand and expect their specific needs to be met. In this way, we have moved from The Age of the Seller and mass production, consumption and marketing (catering to the average person) to The Age of the Customer, niche businesses, product customization and personalization.
Personalization is an effective method businesses use to create a sense of individuality and uniqueness, making the customer feel special and important and as though the company is paying particular attention to them.
In the e-commerce environment, one of the most powerful types of personalization is of the website. Website personalization is the tailoring of a site and thus of the user experience cell phone number leads to each individual shopper. It is done automatically, in real-time by the company, using predictions based on big data.
This personally modified user experience makes the website more relevant to the customer and therefore leads to higher visit duration, product views and site visits, as well as higher average order value, revenue and conversions.
Website personalization is becoming more of a common practice, with 77% of e-tailers believing that real-time website personalization is crucial. And they are correct, website personalization is extremely successful in increasing engagement and conversions, with e-tailers who use it seeing an average of 19% increase in sales.
Personalization is an effective method businesses use to create a sense of individuality and uniqueness, making the customer feel special and important and as though the company is paying particular attention to them.
In the e-commerce environment, one of the most powerful types of personalization is of the website. Website personalization is the tailoring of a site and thus of the user experience cell phone number leads to each individual shopper. It is done automatically, in real-time by the company, using predictions based on big data.
This personally modified user experience makes the website more relevant to the customer and therefore leads to higher visit duration, product views and site visits, as well as higher average order value, revenue and conversions.
Website personalization is becoming more of a common practice, with 77% of e-tailers believing that real-time website personalization is crucial. And they are correct, website personalization is extremely successful in increasing engagement and conversions, with e-tailers who use it seeing an average of 19% increase in sales.