The syntax of the ‘DateDiff’ function is
DateDiff(date a, date b, units)
so we just need to specify today's date as ‘date a’, the date of the next birthday as 'date b' and “days” for the units i.e. we want the number of days between the two dates.
Step 4: Send your customers their birthday promotion
This selection of customers can be cyprus mobile phone numbers quickly exported for use in a campaign, or, you can upload their details directly to your chosen email broadcasting platform. Furthermore, now that the underlying selection is prepared you could automate the process to run regularly so that you don’t need to remember to do it within a FastStats PeopleStage campaign. The campaign could then be scheduled to run, automatically uploading the data to your digital email broadcasting provider, triggering the broadcast and allowing FastStats to track the responses.
There are endless variations of this birthday example that you can develop to create timely promotions based on the data you have available. If you have regular communications that you would like to send but don’t have the time or resources in your team to schedule them each day or week, why not consider automating the process? Your customers will love the gesture and you will be able to spend more time working on new promotions and offers for the other 364 days of the year.