Social Media and Email Marketing: hand in hand to achieve success
Posted: Mon Dec 23, 2024 5:23 am
Social Media or Email Marketing? To answer this question, we analyzed the characteristics of both media, reaching the conclusion that integrating email with Social Media is a necessity for any ambitious communication strategy. There are many benefits to be gained from combining these two media, some of which are: Gaining Fans or Followers, Increasing Subscribers, Increasing the Message's Reach or Identifying Key Influencers. To learn how to complement these channels, smart strategies and skills are required. We recommend 8 options to integrate Email with Social Media in digital strategies:
1) Social Sharing. Include Social Sharing Links in your newsletters. Every email marketing campaign you send can include links to share the mailing on different social networks. This allows you to expand the reach of your emails beyond the subscribers themselves, without additional costs or investments. The more subscribers share your emails, the more readers you will have, the more clicks you will get, and therefore, more conversions. Shares also provide a possibility to grow your contact lists: the more people see your campaign, the more people could subscribe to receive your communication. For this, it is important to have an easy-to-identify form, whether on your website, social network or external, that gives new visitors the possibility of subscribing. 2) Social address in indonesia Connection. Include links or call-to-action buttons to your social networks. Although it may seem simple, many companies still do not do this. Emails should include links or call-to-action buttons to your social networks. This way, you can get more fans on Facebook, followers on Twitter and subscribers to your YouTube channel. Sometimes just placing the icon does not work. A small change that can make a big difference is to add small words encouraging action, such as "chat with us", "follow us on Twitter", "find out more on our Blog", etc. It is a more explicit and striking way to get closer to users. Sending campaigns dedicated exclusively to encouraging following on social networks usually brings excellent results. Users can be encouraged with a gift or reward in exchange for following us. Social Subscriptions Forms. Implement subscription forms on a Fan Page You can include subscription forms through Widgets or Apps on the fan page to gain subscribers. Nowadays, some email marketing platforms such as GestorB allow you to create these forms directly from the platform, and for subscribers to be added directly to your lists. Opt - in on Facebook. Create a subscription form on social networks Facebook offers the option of creating an email registration form, with the aim of giving the subscriber of this network the possibility of receiving even more content and promotions of our service via email.Direct Invitations. Exclusive invitations to subscribe Create updates or tweets directly inviting people to subscribe to our lists to receive our newsletter, telling them about the benefits that this brings, such as promotions, new products and offers, news, etc... since the information shared on social networks should not be the same as that sent in the newsletter. Retweets & Shares. Place the Retweet or Share buttons in special parts of the newsletter In the event that the newsletter has a note or an article, you can simply place the option to "share" on Facebook or Twitter only that article.
A new strategy that is being implemented in some newsletters is to highlight a particular phrase and place the retweet button so that only that portion is shared directly on Twitter. Segmentation & Targeting. Segmenting our contacts One of the most exciting features that email marketing providers have begun to implement today is the possibility of obtaining data from the social network profiles of your subscribers. Individual information about each subscriber, such as age, sex, location, networks they are on. This allows us to segment in a way never seen before and provides the possibility of, for example, sending a special email to all your Facebook subscribers who do not follow you on Twitter inviting them to take action, or using sex or age segments to send them special promotions, increasing the loyalty of frequent consumers and bringing them relevant content that interests them. Impact Measurement. Measuring the results of the strategies to keep track of their results.After having implemented each of these strategies, the impact and acceptability of the specific tactics related to social email marketing must be measured. Some metrics to take into account are: New subscribers, Website visits, Blog visits, Website visits from social networks and Website visits from email. Today there are dozens of metrics that should be taken into account, many of which should be visible within the system panel with which email marketing is sent. Others can be seen from external systems such as Google Analytics or the Facebook control panel itself. We must be clear about what our business needs, and which of these techniques are most beneficial to reach our objectives. The idea of adding fans on Facebook or followers on Twitter just to increase a number is not useful. It must be accompanied by a subsequent strategy, such as obtaining new email subscribers to send promotions and thus increase sales... Social networks are where consumers interact, and email is where they make their purchases. As Tim Ash (CEO at Sitetunes.com) said, email marketing is synonymous with SALES. Let's make the most of these two fabulous channels, let's start using email marketing to leverage social media, and vice versa. If we are looking to increase ROI, conversion and improve user experience, Integration is the key.
1) Social Sharing. Include Social Sharing Links in your newsletters. Every email marketing campaign you send can include links to share the mailing on different social networks. This allows you to expand the reach of your emails beyond the subscribers themselves, without additional costs or investments. The more subscribers share your emails, the more readers you will have, the more clicks you will get, and therefore, more conversions. Shares also provide a possibility to grow your contact lists: the more people see your campaign, the more people could subscribe to receive your communication. For this, it is important to have an easy-to-identify form, whether on your website, social network or external, that gives new visitors the possibility of subscribing. 2) Social address in indonesia Connection. Include links or call-to-action buttons to your social networks. Although it may seem simple, many companies still do not do this. Emails should include links or call-to-action buttons to your social networks. This way, you can get more fans on Facebook, followers on Twitter and subscribers to your YouTube channel. Sometimes just placing the icon does not work. A small change that can make a big difference is to add small words encouraging action, such as "chat with us", "follow us on Twitter", "find out more on our Blog", etc. It is a more explicit and striking way to get closer to users. Sending campaigns dedicated exclusively to encouraging following on social networks usually brings excellent results. Users can be encouraged with a gift or reward in exchange for following us. Social Subscriptions Forms. Implement subscription forms on a Fan Page You can include subscription forms through Widgets or Apps on the fan page to gain subscribers. Nowadays, some email marketing platforms such as GestorB allow you to create these forms directly from the platform, and for subscribers to be added directly to your lists. Opt - in on Facebook. Create a subscription form on social networks Facebook offers the option of creating an email registration form, with the aim of giving the subscriber of this network the possibility of receiving even more content and promotions of our service via email.Direct Invitations. Exclusive invitations to subscribe Create updates or tweets directly inviting people to subscribe to our lists to receive our newsletter, telling them about the benefits that this brings, such as promotions, new products and offers, news, etc... since the information shared on social networks should not be the same as that sent in the newsletter. Retweets & Shares. Place the Retweet or Share buttons in special parts of the newsletter In the event that the newsletter has a note or an article, you can simply place the option to "share" on Facebook or Twitter only that article.
A new strategy that is being implemented in some newsletters is to highlight a particular phrase and place the retweet button so that only that portion is shared directly on Twitter. Segmentation & Targeting. Segmenting our contacts One of the most exciting features that email marketing providers have begun to implement today is the possibility of obtaining data from the social network profiles of your subscribers. Individual information about each subscriber, such as age, sex, location, networks they are on. This allows us to segment in a way never seen before and provides the possibility of, for example, sending a special email to all your Facebook subscribers who do not follow you on Twitter inviting them to take action, or using sex or age segments to send them special promotions, increasing the loyalty of frequent consumers and bringing them relevant content that interests them. Impact Measurement. Measuring the results of the strategies to keep track of their results.After having implemented each of these strategies, the impact and acceptability of the specific tactics related to social email marketing must be measured. Some metrics to take into account are: New subscribers, Website visits, Blog visits, Website visits from social networks and Website visits from email. Today there are dozens of metrics that should be taken into account, many of which should be visible within the system panel with which email marketing is sent. Others can be seen from external systems such as Google Analytics or the Facebook control panel itself. We must be clear about what our business needs, and which of these techniques are most beneficial to reach our objectives. The idea of adding fans on Facebook or followers on Twitter just to increase a number is not useful. It must be accompanied by a subsequent strategy, such as obtaining new email subscribers to send promotions and thus increase sales... Social networks are where consumers interact, and email is where they make their purchases. As Tim Ash (CEO at Sitetunes.com) said, email marketing is synonymous with SALES. Let's make the most of these two fabulous channels, let's start using email marketing to leverage social media, and vice versa. If we are looking to increase ROI, conversion and improve user experience, Integration is the key.