Other examples of compensation upgrades

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Let's see how the upgrade is applied in other sectors or businesses:

More than one person has found that the rental car they had reserved was not available, with "such bad luck" that they had to take a higher range one.
In a restaurant, it is common for there to be some mistake in the reservation or for a dish to take too long to be served... These are small inconveniences that can be solved with some detail off the menu.
In the mobile phone sector we find a wide range of incidents as well as rewards. Their strategy is a total upgrade, permanently seeking the forgiveness of their customers: do you want a better phone? A higher data rate at no additional cost? Free pay TV?
Wherever there is an issue, there is an upgrade to improve the experience.

2.- Upgrade marketing as a loyalty strategy
Upgrade marketing loyalty
With the loyalty upgrade we have the opportunity to surprise our client and to begin building the foundations of a relationship of trust.

If the upgrade is effective when used to compensate for a failure, imagine the power it has when the customer is satisfied.

Now we are going to stand on the other side of the counter.

A customer approaches to check in. The airline employee sees that there are seats available in Economy-Premium.

Simply put yourself in the passenger's shoes and imagine the moment when, unexpectedly, they are told that they are being invited to enjoy a trip in a higher class.

For the airline it probably means little or nothing, but for the customer it means a lot.

The next time he has to fly, this airline will have a different meaning for him.

It won't be just another one, it will be different .

If you notice, the upgrade contains a certain amount of persuasion.

Specifically, in the loyalty upgrade, Cialdini's Principle of Reciprocity comes into play .

People tend towards reciprocity.

If a person does you a favor or does something nice for you, you will be predisposed to reciprocate.

You have already been persuaded.

Other examples of loyalty upgrades
Although hotels also suffer (or cause) overbooking, we will look at the example from the point dutch email list providers of view of loyalty. If there are rooms available with better views or more space, offering customers a longer stay than they booked is earning heaven.
And what about a nightclub that, upon finding out it's your birthday, invites you to its VIP room?
Or that traditional burger joint where you usually order a medium menu and they surprise you with an XL.
In the end, they turn out to be positive experiences that arise from a simple action.

From upgrading to upselling
Upgrade marketing upselling
With upgrade marketing, our clients have experienced a better proposition than expected and, normally, we quickly get used to good things.

Upgrading opens the door to upselling.