Clicks: You need to get people
Posted: Mon Dec 23, 2024 5:38 am
A good example of a direct response advertiser is the online travel agent Booking.com. Booking.com is concerned with getting you the best deals – and less concerned with building brand image. When it comes to direct response campaigns, some of the metrics you should be optimizing your campaign for are:
on to your site. For brand activity it’s fine to rack up impressions, but for direct response you need to turn those into clicks.
Click-through rate (CTR): This is the measure of your clicks divided by impressions. To achieve strong CTR, adverts need to be targeted to specific demographics and the advert creative needs cell phone number list to be tailored accordingly.You probably already know that digital marketing KPIs (Key Performance Indicators) are a key part of measuring performance through your digital marketing strategy.
But with so many options to choose from, and so many businesses going through digital transformations, how do you know where to start or what to shift if you need to try something new?
Read on for a practical overview of essential KPIs for digital marketing and how to choose them for your initiatives, campaigns, and communications.
on to your site. For brand activity it’s fine to rack up impressions, but for direct response you need to turn those into clicks.
Click-through rate (CTR): This is the measure of your clicks divided by impressions. To achieve strong CTR, adverts need to be targeted to specific demographics and the advert creative needs cell phone number list to be tailored accordingly.You probably already know that digital marketing KPIs (Key Performance Indicators) are a key part of measuring performance through your digital marketing strategy.
But with so many options to choose from, and so many businesses going through digital transformations, how do you know where to start or what to shift if you need to try something new?
Read on for a practical overview of essential KPIs for digital marketing and how to choose them for your initiatives, campaigns, and communications.