Social listening

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AI
Artificial intelligence (AI) is making it easier to conduct market research. It can do many time-consuming, manual jobs efficiently. And as the technology has advanced, its accuracy has increased. Consider automatic transcriptions. Initially, these were only 50%–70% accurate, which rendered them unacceptable. However, transcriptions are now much more accurate.

However, market research still requires human input, especially for qualitative research – especially in this age of ChatGPT. empathetic listening and picking up on human nuances are still beyond the abili cell phone number list philippines ty of AI. Also, although AI can gather and organise the data, it still requires human strategic thinking and creativity to turn that data into business insights.


Most social media platforms now provide brands with dashboards that enable them to monitor their social conversations: like Facebook analytics, Twitter analytics, and Instagram analytics.

Social media can be a particularly useful source of data because people are talking organically. They are not waiting to be asked to provide feedback. This is raw data that is given voluntarily and can therefore provide some of the most valuable insights.

However, be cautious when analyzing social data. It is subjective and not necessarily representative of your customer base. Just because 20 people are complaining about something on X doesn’t mean that you have a social media crisis on your hands.