Mega influencers
Posted: Mon Dec 23, 2024 5:50 am
With a larger number of followers than nano-influencers, they tend to engage more with their audience, participate with them, interact on topics related to their niche market, provide solutions, advice and personal opinions.
Macro influencers
They usually have up to 100,000 followers, they are famous and well-known people and they regularly collaborate with brands, normally through agents.
With so many brands competing for the most famous and popular, this level has become an increasingly crowded space.
This has caused them to become more and more expensive, and the number of fake profiles , which are created overnight, has increased .
However, these disingenuous communities are obvious because you can quickly spot their fakery just by checking the level of engagement.
When we talk about them, we know that we are talking about influencers with millions of followers, with a large reach of their posts, for example, the @beyonce account with 127 million users following it.
Conclusion
Micro-influencers are a great way to gain credibility for your products and services, as well as visibility for your brand.
If your company is small, it is best to select the one that is appropriate for your brand, and you will see how you get the most out of your marketing strategy.
Working with micro-influencers is very profitable because the engagement rate with their social media community is high and the hiring fees are reasonable.
Try to find those with whom you can establish a long-term relationship because the more the email database canada y post and talk about your brand and what you offer, the more effective your marketing strategy will be.
Find out who mentions your brand
With Brand Monitoring you can control what is said about you
Enter your domain
Try it now! →
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Tell me, do you use micro-influencers to add credibility to your products/services? How does it work for you?
Macro influencers
They usually have up to 100,000 followers, they are famous and well-known people and they regularly collaborate with brands, normally through agents.
With so many brands competing for the most famous and popular, this level has become an increasingly crowded space.
This has caused them to become more and more expensive, and the number of fake profiles , which are created overnight, has increased .
However, these disingenuous communities are obvious because you can quickly spot their fakery just by checking the level of engagement.
When we talk about them, we know that we are talking about influencers with millions of followers, with a large reach of their posts, for example, the @beyonce account with 127 million users following it.
Conclusion
Micro-influencers are a great way to gain credibility for your products and services, as well as visibility for your brand.
If your company is small, it is best to select the one that is appropriate for your brand, and you will see how you get the most out of your marketing strategy.
Working with micro-influencers is very profitable because the engagement rate with their social media community is high and the hiring fees are reasonable.
Try to find those with whom you can establish a long-term relationship because the more the email database canada y post and talk about your brand and what you offer, the more effective your marketing strategy will be.
Find out who mentions your brand
With Brand Monitoring you can control what is said about you
Enter your domain
Try it now! →
ADS illustration
Tell me, do you use micro-influencers to add credibility to your products/services? How does it work for you?