Email Marketing and Social Media: The Danger of a One-Sided Relationship
Posted: Mon Dec 23, 2024 5:54 am
Any professional who works with email marketing already knows that social media is ideal for sharing content and interacting with clients.
A recently released survey, however, suggests that many are using this communication strategy unilaterally. That is, they are only taking advantage of one side of social media, that of easily disseminating content, and leaving aside an essential part of that interaction, in addition to the opportunity to hear what their client thinks about their product or company.
Consumer service evaluation company STELLA Service revealed in a recent survey that most of the large companies surveyed do not adequately respond to consumer complaints on their Facebook pages. These large companies, which include J. Crew, Victoria's Secret and Radio Shack, simply left their customers unanswered or even removed the questions from the social networking site.
It seems unfair that people use Facebook's potential only for advertising database their own benefit, and do not provide a real communication channel for their customers, but the worst thing is the opportunity they miss to receive spontaneous feedback, something rare, which if used well can be extremely valuable.
Email marketing interaction with social media is a must for any more ambitious communication strategy. But it is important to always know that this strategy will collapse if you treat social media only as a platform for promoting your product and not as the bilateral communication medium that it really is.
The convergence of physical and digital, the rise of innovative formats and greater integration of tools such as artificial intelligence will take influencer marketing to a new level.
Influencer marketing continues to evolve at a rapid pace, adapting to new forms of consumption and technological advances that shape audience expectations. Looking ahead to 2025, content strategies will be marked by the convergence of the physical and digital, the rise of innovative formats and greater integration of tools such as artificial intelligence.
The Digital Embassy agency delves into these trends that will define the direction of the sector in 2025. These key points reflect the constant evolution of a market that in 2023 reached 79.2 million euros, with a growth compared to the previous year of 23.9%, according to the latest IAB report.
The consolidation of "Phygital": experiences that transcend the physical and the digital
The “Phygital” concept will be at the heart of the brand strategies. Immersive events with influencers and celebrities will take place in carefully designed environments – from villas to iconic locations – where the brand integrates in a natural and justified way. These experiences will allow participants to enjoy, learn and share in real time genuine content that resonates with their audiences.
Digital Embassy was the pioneer agency in Spain in the creation of this type of activation, with the creation of the first experience house, BrandVillage, which has been consolidated in recent years with the presence of important brands and influencers. According to the agency, the key is to combine the physical presence of the brand with an immediate and lasting digital impact, generating organic content that becomes the best branded content.
A recently released survey, however, suggests that many are using this communication strategy unilaterally. That is, they are only taking advantage of one side of social media, that of easily disseminating content, and leaving aside an essential part of that interaction, in addition to the opportunity to hear what their client thinks about their product or company.
Consumer service evaluation company STELLA Service revealed in a recent survey that most of the large companies surveyed do not adequately respond to consumer complaints on their Facebook pages. These large companies, which include J. Crew, Victoria's Secret and Radio Shack, simply left their customers unanswered or even removed the questions from the social networking site.
It seems unfair that people use Facebook's potential only for advertising database their own benefit, and do not provide a real communication channel for their customers, but the worst thing is the opportunity they miss to receive spontaneous feedback, something rare, which if used well can be extremely valuable.
Email marketing interaction with social media is a must for any more ambitious communication strategy. But it is important to always know that this strategy will collapse if you treat social media only as a platform for promoting your product and not as the bilateral communication medium that it really is.
The convergence of physical and digital, the rise of innovative formats and greater integration of tools such as artificial intelligence will take influencer marketing to a new level.
Influencer marketing continues to evolve at a rapid pace, adapting to new forms of consumption and technological advances that shape audience expectations. Looking ahead to 2025, content strategies will be marked by the convergence of the physical and digital, the rise of innovative formats and greater integration of tools such as artificial intelligence.
The Digital Embassy agency delves into these trends that will define the direction of the sector in 2025. These key points reflect the constant evolution of a market that in 2023 reached 79.2 million euros, with a growth compared to the previous year of 23.9%, according to the latest IAB report.
The consolidation of "Phygital": experiences that transcend the physical and the digital
The “Phygital” concept will be at the heart of the brand strategies. Immersive events with influencers and celebrities will take place in carefully designed environments – from villas to iconic locations – where the brand integrates in a natural and justified way. These experiences will allow participants to enjoy, learn and share in real time genuine content that resonates with their audiences.
Digital Embassy was the pioneer agency in Spain in the creation of this type of activation, with the creation of the first experience house, BrandVillage, which has been consolidated in recent years with the presence of important brands and influencers. According to the agency, the key is to combine the physical presence of the brand with an immediate and lasting digital impact, generating organic content that becomes the best branded content.